Responsible AI in Digital Platforms, Telco & Media

THE FIRST PANEL. Big Enterprise, esp. digital frontrunners like Tech platforms, Telcos and Media have an extensive history not just in developing and rolling out AI products, but manifesting and chiseling a wide range of methods and practices that ensure the de-risking of them and ensuring competitiveness rooted in AI consumer trust.

Questions to answer

  • What do they use AI for, where are their AI strategy big bets, and what are their challenges and solutions for proving trustworthiness of AI technologies deployed?
  • Responsible AI is a set of practices and guardrails that soon will be mandated by law: how do they see their path forward when it comes to compliance preparation?
  • What is the right-sized role of big enterprise in the multi-stakeholder process of delivering beneficial AI for society?
  • At this rapidly acceleration AI age, how do executives define the right mixture of innovation and regulation for the task at hand?


Adrián González Sánchez

Data & AI Lead for Public Sector & Health, Microsoft

Adrián González Sánchez is the Data & AI Lead for Public Sector and Health at Microsoft Spain, and a university lecturer at HEC Montréal’s École des Dirigeants, and IE University in Spain.

George Tilesch

Founder & President, PHI Institute for Augmented Intelligence

For over 20 years, George has been active as a cross-sector and cross-industry conduit between AI ecosystems worldwide and as a trusted advisor for world leaders.

Imre Bárd

researcher, Dutch National Laboratory for AI in Education (NOLAI)

Imre has worked as a Trust & Safety contractor for OpenAI, where he has gained a glimpse of the day-to-day realities of AI development and deployment at scale, and the challenges of translating high-level ethical principles into operationalizable practices.

Erik Slooten

Global Lead, Delivery Quality & Transformation Cloud Services, T-Systems International

An enthusiast and practitioner of Responsible AI, Erik is of Dutch origin and fulfilling his global leadership duties out of Budapest. He was awarded Expat CEO of the year in 2021.

Panel discussions

The panelsists – who are internationally renowned AI experts – discussed AI's power as a constructive force but also potential threats and risks. The main focus was on creating awareness regarding AI safety and security, protecting vulnerable populations, particularly the youth, and the role of institutions and defense against AI misuse.
The world is nearing consensus on ethical AI, presaged by the anticipated EU AI Act. Questions of creating norms, operationalizing them, and establishing governance structures are central. Leaders are expected to understand AI policy, ethics, and communicate its implications effectively.
The fourth panel discusses AI-infused government services as a key area for AI introduction in society. Questions revolve around EU political readiness for AI, creating trustworthy AI environments, the role of AI sandboxes, and partnerships between public authorities and AI leaders. The participating panel experts hail from a diverse array of AI-related fields.


At the "Humans in Charge - Steering the AI Age Responsibly" conference, George Tilesch, international expert and PHI Institute for Augmented Intelligence's founding president, emphasized on the convergence of technology, regulation and social inclusion in anticipation of AI Act's implementation. He expressed the vital need for proactive planning and hoped the conference’s insightful discussions would help Hungary prepare for its upcoming EU presidency.
Italian researcher and AI4GOV founder Gianluca Misuraca spoke at the "Humans in Charge" conference on AI governance and the vital role of the public sector. He emphasized the importance of managing AI's potential benefits and risks for public services and society. Misuraca noted government's role as AI regulator, user and facilitator, and highlighted the challenge of adopting AI in public services while protecting citizens, especially under uncertain outcomes. He also stressed the need to prepare the workforce for increased AI use.
Prof. Dr. Olívia J. Erdélyi addressed the issue of AI regulation at the "Humans in Charge" conference, noting its current inconsistencies and suggesting the adoption of a risk-based approach like the EU's in the formulation of AI governance. She emphasized the importance of using consistent, scientific terminologies and developing regulations that technical staffs can accurately implement. Erdélyi also suggested AI governance could either be handled by a dedicated regulatory authority or multiple specialized agencies, provided there is coordination and expertise in AI and machine learning.
As Data & AI Lead for Public Sector & Health at Microsoft Spain, he highlighted the need for collaboration between government and private sector in managing AI. He emphasised the transformative potential of AI. Sanchez underscored the importance of a cautious yet optimistic approach, referencing Microsoft's own AI regulation framework. He referenced Spain's progressive national AI strategy and the potential for other EU countries like Hungary to adopt the AI Sandbox model.
The President of the National Media and Infocommunications Authority, emphasized the need for collaboration among researchers, developers, and decision-makers for ethical AI development and usage. While AI has great potential to enhance life quality and human efficiency, it also poses significant challenges, particularly with deepfake technologies eroding faith in digital reality. Koltay called for further exploration of the AI's legal implications, data protection, and vital ethical standards.
Brando Benifei, Italian Member of the European Parliament and co-rapporteur of the EU’s Artificial Intelligence (AI) Act, spoke live via video link to the conference participants. He said that the title of the NMHH conference “Humans in Charge – Steering the AI Age Responsibly” encapsulated perfectly what they wanted to achieve with the new Community legislation: a set of human-centred rules that allow strong human oversight, minimise risks and promote the reaping of the benefits.
Maria Luciana Axente, a renowned AI ethics expert and advocate for children's rights, spoke at the "Humans in Charge" conference, focusing on child protection in the digital age. She explored the opportunities AI offers in education and health but warned of its darker side, including reducing human interaction crucial for childhood development. Axente highlighted notable efforts, such as UNICEF's "AI for Children" initiative, designed to answer emerging ethical questions around AI and children's safety.

Photo gallery

Photo gallery